Thursday 31 March 2011

Rock/Indie Music Research

Since I am going to focus on a rock/indie music magazine I have to research these to genres to get a better idea of what type of music magazine I will be designing. Indie rock is a genre of rock music that originated in the United States and the United Kingdom in the 1980s.Indie rock artists are known for placing a premium on maintaining complete control of their music and careers, releasing albums on independent record labels (sometimes self-owned and operated) and relying on touring, word-of-mouth, airplay on independent or college radio stations and, in recent years, the Internet for promotion. (MGMT is an example of and Indie Rock band.) Musicians classified as indie rock are typically signed to independent record labels, rather than major record labels, although there are many examples of indie musicians switching to major labels mid-career. In recent years, the line between indie and mainstream has become increasingly blurred, with traditionally indie bands like Modest Mouse and Death Cab for Cutie signing major label contracts and enjoying commercial success. Radiohead ended their contract with EMI and self-released their seventh album, In Rainbows, in 2007. Indie rock bands without major label backing increasingly turned to the internet for promotion, as music review web sites that specialize in indie music such as Pitchfork Media saw their influence grow.

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